Luxurious South-Asian Fashion Brand

The Atiya Choudhury brand is your online home to South-Asian fashion, clothing, jewellery, accessories and more! Our goal is to help you feel the luxury of South-Asian fashion with our range of carefully curated, high quality products. Atiya Choudhury operates from Birmingham, UK which also houses a beautifully constructed showroom in the City Centre, designed to take you on an unforgettable experience through our unique brand of fashion. The brand is owned and operated by founder Atiya Choudhury and her supportive husband Kobir, who both passionately work to bring South-Asian fashion to a dedicated customer base. The brand works with only the best karigars (artisans) in hand embroidery and jewellery making to provide beautiful products with the best quality and service. We aim to provide a contemporary shopping experience by stocking new styles on a weekly basis and delivering right to your doorstep, wherever you are in the world.

So when you think of luxurious South-Asian fashion, think Atiya Choudhury!