Atiya Choudhury is your premier online destination for luxurious Indian fashion, offering exquisite clothing, jewellery, and accessories that celebrate elegance and craftsmanship. Based in the UK, our brand is dedicated to bringing you the finest in Indian fashion, delivered right to your doorstep—wherever you are in the world.

Founded by Atiya during a career transition, the brand began as a passion project, evolving into a symbol of timeless luxury and exclusivity. Just six months into the journey, she met her partner, now husband, Kobir, who played a pivotal role in transforming the brand into what it is today. Together, as business partners and directors, they continue to shape Atiya Choudhury into a house of sophistication and refinement.

We collaborate with only the most skilled karigars (artisans) in India, specialising in hand embroidery and jewellery making, ensuring that every piece is crafted with impeccable quality and meticulous attention to detail. Each design is thoughtfully curated to be truly one of a kind, offering a unique blend of tradition and modernity.

Our commitment to luxury extends beyond the product—it’s an experience. With exclusive new collections introduced every season, we bring you the finest in Indian fashion, seamlessly delivered to your doorstep, anywhere in the world.

When you think of luxury, quality, and one-of-a-kind Indian fashion, think Atiya Choudhury.